The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Rind Snacks, the sustainable, fruit-forward brand has announced the launch of its latest innovation, Rind Raspberry Almond Granola Squares, available exclusively at Sam’s Clubs across the US.

The new offering marks Rind’s first foray into the functional granola space, following its acquisition of Small Batch Organics in 2023.

Each Raspberry Almond Granola Square blends whole fruit, hearty oats, crunchy nuts and seeds and a touch of Greek yogurt. With 5g of protein per serving, the squares offer a nutrient-rich, on-the-go option that bridges the gap between indulgence and functionality.

Matt Weiss, founder and CEO of Rind Snacks, said: “Expanding beyond the dried fruit category and into whole-fruit granola snacks represents a major step in Rind’s evolution. It reflects our expanded manufacturing capabilities and our commitment to reimagining how functional, whole-food snacks can deliver flavour and performance.”

Unlike traditional granola bars, Rind’s new portion-controlled, snackable squares cater to shifting consumer habits that favour convenient, shareable and better-for-you snacks. The format is designed to meet modern snacking trends – versatile enough for breakfast, mid-day or a healthy treat.

Founded in 2018, Rind Snacks has grown from a niche dried fruit brand into one known for functional, sustainable snacking, with products that are non-GMO, kosher and gluten-free.

The Raspberry Almond Granola Squares are available now in Sam’s Club stores and online.