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US-based rice company Riviana Foods has expanded its Minute Rice line-up with three new flavour varieties. Minute Rice cups are ready in 60 seconds in the microwave and are designed to pair with various cuisines and dietary preferences. The new flavours are Honey Chicken, Long Grain & Wild Seasoned Rice with Herbs and Sticky Rice. The Hot Honey Chicken Seasoned Rice Cups provide a 'swicy' flavour (sweet and spicy), combining chicken flavouring with medium heat and the subtle sweetness of honey, melded with paprika, turmeric and red peppers.

The Long Grain & Wild Seasoned Rice with Herbs Cups offers a fusion of long grain and wild rice, with onion, garlic and zesty herbs. Finally, Sticky Rice Cups were crafted for consumers looking to create sushi and poke dishes quickly and easily. Riviana Foods' director of marketing, Erica Larson, said: “With a keen eye on consumer trends and wants, Riviana Foods is thrilled to present an expanded selection of delicious Minute Rice Cups choices. These latest releases establish Minute Rice as a brand that addresses the diverse preferences of consumers, offering varieties that align with current trends, classic flavours and everyday convenience." The new rice cups are available to purchase in select US retailers now.