RTD cocktail brand MOTH completes £4.6m investment round

Sep 11, 2024
2 min read

British ready-to-drink bar-strength cocktail brand MOTH has closed a £4.6 million investment round led by venture capital firm Beringea.

MOTH will use the funding to solidify its leadership of the UK market – the brand holds a 41% share of the premium RTD category in the UK off-trade market. It will use it to accelerate its growth in the US and expand the MOTH team.

Since launching in 2021, MOTH cocktails are now sold in more than 3,000 supermarkets across the UK and, having already delivered successful launches in Massachusetts and Florida, in 2023, the company plans to open its first office in the US.

MOTH co-founder Sam Hunt said: “We are incredibly proud of the journey MOTH has taken since our launch. This investment is a testament to our success and a crucial step in our next chapter. We are excited to expand our footprint in the US, bringing our bar-quality, ready-to-pour cocktails to even more consumers. Our mission remains the same – to deliver the most delicious cocktail experience, anytime, anywhere.”

Harry Thomas, portfolio director at Beringea, added: “Not only has MOTH become one of the UK’s most exciting emerging brands – it has already begun to establish a foothold in the US, unlocking a vast opportunity for its next chapter of growth. This is a great team with fantastic prospects, and we look forward to seeing the business go from strength to strength.”

According to MOTH, its canned margarita is now the most popular RTD margarita in the UK. It joins the brand’s other cocktails, aperitivo spritz, negroni, espresso martini, French 75, piña colada, mojito, old fashioned, cosmopolitan and paloma.

#MOTH #cocktails #alcohol #barstrength #UK #US

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.