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The new site is designed to 'showcase the brand’s unique contribution to Australia’s diverse food and beverage culture'.

As well as listing the full range of Schweppes mixers, cordials, traditional soft drinks and mineral water, the site features reviews of leading restaurants, cafés, bars and nightspots across the country, and offers complimentary beverage and meal vouchers.

The company says proudly: “From iconic outback pubs to hidden inner city bars and restaurants, Schweppes have gone out of their way to reveal the diverse skills, cultures, and personalities that sustain Australia’s outstanding food and beverage culture.

“One-on-one interviews with top Australian chefs, baristas, and restaurant owners are a central feature of the site, and provide subscribers with up-to-date insider information on issues such as seasonal specialties, local produce and regional events.”

After spinning off its North American drinks business as the Dr Pepper Snapple Group (DPS) earlier this year, Cadbury announced it was also reviewing the future of Schweppes Australia.

Industry insiders have little doubt that the Australian drinks business will eventually be sold off – when market conditions and the price are right.

Potential buyers for the business are thought to include Australasian Coke bottler Coca-Cola Amatil (CCA), Australian soft drinks maker P&N Beverages, and the Japanese giants Kirin and Suntory (the latter having just clinched a deal to buy the New Zealand drinks group Frucor from Groupe Danone of France).

As well as distributing Schweppes in Australia, Cadbury also markets a range of beverages including Cottee’s cordials, Spring Valley Juice and Solo bottled water, and also produces PepsiCo beverages for the local market.