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15 March 2024

Serenity Kids closes $52m Series B investment round

Serenity Kids closes $52m Series B investment round

US-based shelf-stable baby and toddler food brand Serenity Kids has closed a $52 million minority funding round led by investment firm Stride Consumer Partners. The brand offers nutrient-dense products that contain high-quality proteins and healthy fats across pouches, puffs and toddler formula. The growth capital is set to propel key areas of Serenity Kids' business, including marketing, talent and innovation. Since its launch in 2018, Serenity Kids said it has become the fastest selling shelf-stable baby food pouch brand in US grocery channels, with national distribution in over 18,000 stores. Joe Carr, president and co-founder of Serenity Kids, said: "We launched Serenity Kids to create superior products that give little ones the best start possible". Carr continued: “The current investment landscape is pretty dire, so our ability to attract this financing and partnership validates our differentiation, mission and growth potential. We're excited to pour more resources into our revolution that elevates children's nutrition so that all future generations can thrive.” Juan Marcos Hill, partner at Stride Consumer Partners, added: "In my 20 years of experience in growth equity investments, I have rarely seen a brand with such a consistent track record of winning at the shelf as Serenity Kids. We were impressed with the brand's unique positioning and the team's vision and passion to provide the highest quality, most nutrient-dense products for babies and toddlers." The announcement comes just weeks after Serenity Kids introduced a new line of meat-based baby food with international flavours, inspired by global cuisines.

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