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SHS Drinks is introducing a new addition to its WKD alcopop line with a limited-edition Berry Blast variant, in a move to keep up with current trends in the alcohol sector. The new variant will have the same 4.0% ABV as the brand’s existing regular ready-to-drink alcoholic beverages. Berry is "currently the fastest-growing flavour within the overall alcohol category". Alison Gray, head of brand at WKD, said: "Berry is set to be the next big thing in RTD flavours and our eye-catching Berry Blast packs are going to ensure that WKD is front and centre and grabs consumer attention in independents. Our target market actively seeks out innovation and new variants, they expect WKD to deliver new products on a regular basis and our latest offering will not disappoint." She continued: "Our consumers tell us that when they get together with mates to socialise and enjoy WKD, they always have a great time. Now, with the launch of our latest fruity limited-edition, we can really inspire them to get together and have a blast." The launch will be rolling out across all trade channels, in both 700ml and 275ml glass bottles.