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Simply Roasted has added a sour cream and chive flavour to its lower-fat, fully roasted crisps portfolio. The new variant joins the brand's existing line-up, which includes sea salt, black truffle, sea salt and cider vinegar, and mature cheddar and onion. Each flavour is said to contain 50% less fat than regular crisps, and under 99 calories per serving. The crisps, which are made with real, sliced potatoes, are vegan-friendly and gluten-free. Stuart Monk, managing director for Simply Roasted, said: “Brilliant flavour is so important in our category. Traditionally crisps that are ‘better for you’ often fall into the trap of also being ‘blander for you’. We’re on a mission to prove that while our crisps are under 99 calories, contain 50% less fat and are made with 25% less salt than regular crisps, they can be just as crunchy and flavourful, if not even more so." “We know our customers look to us for high quality and slightly more indulgent flavours. Sour cream and chive feels like a great next step for the range, and will help us continue to fill the gap between health and indulgence for customers.” Simply Roasted’s sour cream and chive crisps are available to buy online from the brand's website and through Whole Foods, Amazon, Amazon Fresh and Booths.