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Premium nutrition and supplement brand Smart Protein has unveiled a new range of premium active and wellness nutritional supplements. Smart Protein's range of 12 core products are nutritionist-formulated and crafted "to make nutrition both straightforward and accessible to everyone," said the company. This includes a line-up of 'Active' sports nutrition products – such as protein powders, creatine and an electrolyte – to elevate workout, enhance performance and nourish the body.

Meanwhile, the ‘Wellness’ category features a range of vitamins and supplements – including nootropics, gummies and super greens – designed to nurture the body and uplift the mind, from gut health to immunity, skin health, sleep, focus, concentration, and bone and joint health. David Weir, founder and CEO of Smart Protein's parent company, The Original Fit Factory, explained: “It’s incredibly exciting to be launching the new Smart Protein range, especially so with the support of one of the UK’s biggest retailers in Tesco. Our products are for anyone looking to take small steps towards being their best and achieving a lifestyle edge - it’s about providing people with life hacks to live smarter.” He continued: “A lot of people want to do more for their health but don’t know where to start or what to do because nutrition has become complicated – we want to change that, revolutionising the nutritional supplements space". "By delivering on a first-of-its-kind shopping experience, both on and offline, that encourages consumers with clear guidance on supporting their desired lifestyle outcomes, with high quality, delicious tasting premium products, we are inviting the whole world to feel good.” Smart Protein’s range will be available to buy in Tesco stores across the UK.