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Soylent adds new flavour to high protein shake line-up
FoodBev Media

FoodBev Media

7 July 2023

Soylent adds new flavour to high protein shake line-up

Starco Brands-owned Soylent has added a new vanilla flavour to its high protein shake product line-up. Soylent's Complete Protein Shakes are made with 30g of complete plant protein, 28 immune-supporting vitamins and minerals, zero sugar, 1,000mg Omega-3, 250 calories of slow-burning carbs, and 60% of the daily recommended protein value. The product includes all 9 essential amino acids with 5g BCAAs (Branched Chain Amino Acids) that help support lean muscle mass maintenance, strength and energy. The product is gluten-free, dairy-free, nut-free, vegan, and kosher, and contains no artificial flavours or colours. Ross Sklar, head of Soylent and CEO of Starco Brands, Soylent's parent company, said: “High protein shakes are outgrowing the overall nutrition shake category. Since its inception 10 years ago, Soylent has been a leader in the protein space and our shakes continue to provide consumers with a nutrient-dense and delicious product.” He added: “We’ve had immense success with the High Protein Chocolate flavour and are thrilled to welcome Vanilla into the Complete Protein Shake line-up - it’s been a request from consumers for years”. The new vanilla flavour is available online on the Soylent website and Amazon. Complete Protein Vanilla will also be available in US Walmart and Meijer stores this August, with expanded retail availability to be announced throughout the fall.

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