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Hormel Foods has expanded its portfolio under its Spam brand with the launch of a new gochujang-flavoured variety.

Gochujang is a spicy fermented red chilli paste and is a staple ingredient in Korean cuisine. Inspired by the Korean condiment, which has been growing in popularity with consumers across the world over the last year, the new product combines spicy, sweet, smoky and umami flavours.

Jennesa Kinscher, senior brand manager for the Spam brand, said: “In celebration of the love Korean-Americans have for the Spam brand, we wanted to create our very own gochujang-flavoured Spam. This can packs an approachable heat while still providing the versatility and convenience we all love about Spam products.”

This is the latest in a number of innovations from the Spam brand. In July this year, it introduced a new Korean BBQ-inspired variety and, in January, it launched a spicier version of its Spam Fritter with the debut of Spam Southern Fried Fritters. Last year, it unveiled new Frozen Spam Cheesy Bites, marking the launch of the ‘UK’s first’ frozen Spam snack, and it also introduced a new maple syrup-flavoured Spam to the US market.

The gochujang-flavoured Spam is available for a limited time only exclusively at Costco stores across the UK.

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