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FoodBev Media
8 October 2008
Spike Beverage to distribute Skinny Water
Tucson-based Spike Beverage will be responsible for the distribution of Skinny Water throughout Arizona.
This is Skinny Nutritional’s second deal on the west coast and the 14th distribution agreement since launching the product in May 2008. Spike Beverage begins distribution for Skinny Water in October 2008.
Kimberly Clements of Spike Beverage said: "We're pleased to add Skinny Water to our great portfolio and look forward to the growth opportunities behind this brand."
“We're very excited to partner with Spike Beverage to introduce Skinny Water,” said Don McDonald, CEO and President of Skinny Nutritional Corp. “Their distribution is very unique because Spike covers the entire state of Arizona. They deliver to virtually every supermarket and convenience store and we couldn't ask for better coverage in this market."
Appetite control
The Skinny Water line-up features five flavours, including acai grape blueberry (Hi-Energy), raspberry pomegranate (Crave Control), goji fruit punch (Shape), passion fruit lemonade (Total-V) and peach mango mandarin (XXX-Detox). Every bottle of Skinny Water has clinically proven ingredients to boost metabolism and control appetite.
All Skinny Waters have three key ingredients: Super CitriMax, ChromeMate and EGCG. Super CitriMax includes calcium that promotes fat burning and bone density, and potassium that maintains cellular hydration. ChromeMate promotes normal energy metabolism and helps maintain healthy blood sugar levels, and EGCG, a green tea extract, helps keep metabolism high.