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Strings & Things, a brand under Kerry Dairy Consumer Foods, has unveiled its latest product, Munch Mix, aimed at tapping into the booming cheese snacking market.

The new offering features two compartments: one filled with cheddar cheese cubes and the other with either crunchy crackers or pretzels, catering to consumer demand for convenient and nutritious snacks.

The cheese snacking category has shown impressive growth, currently valued at £467 million, with Strings & Things reporting an 18% year-on-year increase in sales.

As lunchbox occasions plateau, the demand for snacks that extend beyond lunchtime – such as after-school and evening options – has driven this growth. Munch Mix is strategically designed to meet this shift, providing a substantial and engaging snack that fits seamlessly into evolving family routines.

Liz McTurk, Senior Brand Manager at Kerry Daily Consumer Foods, said: “We know cheese snacking is one of the fastest-growing areas of the chilled category, particularly among families looking for snacks that are both nutritional and fun. Munch Mix offers real cheese paired with crunchy extras in a portioned format, ideal for lunchboxes or as an after-school snack.

The launch of Munch Mix will be supported by a robust out-of-home advertising campaign set to kick off in October, alongside in-store promotions as the product rolls out to major retailers including Asda, Tesco, Sainsbury’s, Morrisons and Ocado.

Each pack will retail at £2.25 and will feature 100% recyclable packaging, aligning with growing consumer expectations for sustainability.