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Surexport acquires majority stake in Dutch strawberry producer Jong Fruit

Spanish berry business Surexport has acquired a majority stake in Dutch strawberry producer Jong Fruit. With the acquisition, Surexport will broaden and further diversify its geographical production capacity in Northwest Europe, enhancing the year-round supply of berries to major European retailers. The founders and key managers of Jong Fruit, Arian de Jong and Rob van der Wouw, will continue leading the business alongside Surexport. Van der Wouw said: “For a long time, I have believed in joining forces in an international soft fruit platform. During my first meeting with Surexport, I immediately saw the many opportunities and synergies that were possible for both parties. Our shared passion for the Inspire variety confirmed my conviction. It was, therefore, not a difficult decision for me to sell my shares to Surexport and remain active within the team." "Together with Surexport, I am determined to realise our plans in the expectation that this will take Jong Fruit and Surexport to a higher level than previously thought possible.” De Jong added: “I look forward to proudly leading the platform for Surexport in Northwest Europe in the role of managing director and diligently building on this strategic combination”. Surexport’s CEO, Andrés Morales, commented: “This acquisition fits perfectly within our growth strategy and allows us to strengthen our presence in Northwest Europe. We are delighted to welcome aboard the Jong Fruit team and work together towards becoming the undisputed leading European berry producer.” Terms of the transaction were not disclosed.


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