Swizzels unveils limited-edition Squashies Drumchick for Easter

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

Swizzels has launched a limited-edition Easter treat, Squashies Drumchick, featuring a chick-shaped design and bright packaging.

Inspired by the success of Squashies, the new sweets combine orange and pineapple flavours.

Clare Newton, trade marketing manager at Swizzels, said: “Whilst Easter is usually associated with chocolate, we’ve noted rising demand for alternative sweet treats. As a result, we’ve launched Squashies Drumchick to help retailers elevate their Easter offerings and boost sales."

“Squashies Drumchick play into the popularity of fruity flavours and limited-edition, seasonal treats and are ideal for retailers looking to diversify their Easter range, compliment chocolate confectionery and appeal to a broader range of shoppers looking for something refreshing, fun and affordable this year.”

The Squashies Drumchick join Swizzles range of Sweet Shop Favourite tubs and vegan-friendly variety bags, including Scrumptious Sweets, Luscious Lollies and Curious Chews this Easter.

The limited-edition 120g bags are available to purchase at UK retailers ahead for Easter.