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Synergy Flavours has unveiled a new range of flavour-paired concepts designed specifically to enhance the taste profile of greens ready-to-mix (RTM) powders.

This latest release is part of Synergy’s broader Paired to Perfection portfolio, which aims to address the growing consumer demand for nutritious yet palatable food options.

The new flavour concepts leverage Synergy's expertise in taste modulation to effectively mask undesirable off-notes while amplifying appealing flavour compounds.

By using sensory and analytical data, Synergy has identified key aroma compounds in unflavoured greens powders, allowing the development of complementary flavours that work at a molecular level.

Market research indicates a significant consumer preference for products labelled as ‘unflavoured’ or ‘original.’ However, over 20% of these ‘unflavoured’ greens contain some form of flavouring, either from specialised taste modulation ingredients or vague 'original' flavours.

This discrepancy presents an opportunity for manufacturers to innovate and cater to consumer preferences more effectively.

Synergy’s latest offerings include a diverse range of flavours such as lime & mint, peach tea, ginger tea, watermelon and tropical, alongside an ‘original’ option. The ‘original’ flavour is crafted to enhance the inherent fruity notes of the greens without being overly pronounced, thus appealing to a broad consumer base.

Chris Whiting, European category development manager at Synergy Flavours, highlighted the rapid growth of the greens market in the U.S., which surged from $112 million in 2023 to $209 million in 2024.

He noted that the European market is projected to experience a CAGR of 7.7% between 2023 and 2030.

“As consumers continue to seek new and convenient ways to maximise their nutrition intake, we’re seeing this rising demand take hold," he said. "The Synergy Paired to Perfection approach provides a range of options to help manufacturers stake their claim in this competitive and fast-growing market.”