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Grupo Bimbo-owned brand Takis has added a new flavour to its spicy rolled tortilla chips range, Takis Cobra. The chips boast a spicy Worcestershire sauce flavour. Sandra Kirkpatrick, senior marketing director for Takis, said: "We're always looking for ways to celebrate the innovative, trailblazing energy of our fans, and we're taking it up a notch with the debut of a unique, fierce flavour from Takis Cobra. Our fans crave the latest and greatest flavours, so we're excited to introduce something unlike anything else in today's snack market." Takis Cobra is currently available at Kroger stores and will soon roll out at 7-Eleven starting 8 July.