The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Tara Dairy and LycoRed of Israel have developed an innovative new line of fortified dairy products targeting women 30-40 years old. The You line of functional foods includes milk with 2% fat, soft cheese (3% fat) and a yogurt drink. The products are fortified with a vitamin and mineral formulation providing 25% of the recommended daily amount.

“LycoRed specialises in fortification solutions for functional foods and beverages,” said LycoRed Vice President Global Marketing and Sales, Udi Alroy. “Manufacturers can’t afford to risk negatively impacting taste or odour when they fortify their products. Our fortification capabilities enable us to combine ingredients without cross-interaction, to create the more neutral flavour profile demanded by functional foods. Consumers are looking for easy, tasty and healthy products. LycoRed helped Tara to meet this challenge.”

The new dairy line contains a unique vitamin and mineral formulation that helps protect a woman's health by addressing concerns, including bone, brain, skin, heart health and digestive health. Active ingredients, including calcium, iron, vitamin D, E and B, are combined to deliver the ultimate health benefits that women desire.

“Our goal is to develop new concepts in dairy fortification that provide the added value of health and innovation,” explained Deputy Marketing Manager at Tara Dairy, Nir Kanias. “This new line is the result of our innovative move to develop, for the first time in Israel, the concept of 'dairy just for women'. We found out that there's a real need for a dairy line that is tailored specifically to suit the hectic lifestyle and specific needs of the Israeli woman.”