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Natural energy drink brand Tenzing has unveiled its latest flavour, Peach & Honey Melon, set to hit shelves mid-September.

The new flavour combination, the first of its kind in the energy drink category, will initially be available in 100 Waitrose locations and 115 WH Smith stores, with a broader rollout planned for Tesco (400+ stores) by the end of October.

The product will also reach independent retailers and convenience stores through various wholesalers, priced at £1.99 for a 330ml can and £6.40 for a four-pack.

Founder Huib van Bockel said: “Most energy drinks slap a fruit on the can. Tenzing actually puts it in. It shouldn’t be groundbreaking, but it is. And people are noticing.”

Van Brockel highlighted that consumers are increasingly drawn to Tenzing for its health benefits, including being 100% natural, plant-based and free from artificial sweeteners.

Notably, 91% of Tenzing's core customers report experiencing equal or greater energy levels compared to traditional energy drinks, without the subsequent crash.

The new flavour exemplifies Tenzing’s ethos of performance through natural ingredients.

Each can contains natural caffeine sourced from unroasted green coffee beans for sustained energy, L-theanine from green tea for enhanced focus, electrolytes from Himalayan rock salt for hydration and antioxidants from acerola.

This blend is designed to provide a refreshing energy boost while avoiding the pitfalls of high-sugar, artificially flavoured alternatives.

Van Bockel added: “With Peach & Honey Melon, we aimed to create something bright, refreshing and exciting – proof that real ingredients, real energy and a better way forward are possible”.

This sentiment resonates with Tenzing’s growing popularity among younger demographics, particularly in urban areas, where it has become the leading energy drink choice at London universities and a staple in innovative workplaces like Google.

The brand is also gaining traction in nearly 200 climbing gyms across the UK, appealing to a health-conscious and active consumer base.

Tenzing is a B Corp-certified brand, recognised for its carbon footprint labelling – becoming the first carbonated drink to do so globally. It also champions responsible sourcing, partnering with the Rainforest Alliance to ensure ethical ingredient procurement.

Since its launch in 2016, Tenzing has been on a mission to transform the energy drink landscape, recently securing investment from Heineken UK to accelerate its growth.

The new Peach & Honey Melon flavour will be available through Waitrose, WH Smith, Amazon and the Tenzing webshop starting mid-September, with the Tesco launch scheduled for late October.