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The Alkaline Water Company has appointed its current director, Frank Lazaran, to the role of CEO. Lazaran will succeed CEO Ricky Wright, effective immediately. Prior to joining the company, Lazaran held managerial level positions at Marsh Supermarket, Winn-Dixie Stores, Randalls and Tom Thumb Supermarkets. Chairman, Aaron Keay, said: “We are excited to have Frank join The Alkaline Water Company as the chief executive officer and extremely confident Frank and the team can lead us into the next phase of our growth with Alkaline88. Frank brings over 40 years of strategic execution, operational management and innovation in the retail sector, as well as capital markets experience that will help continue to accelerate the company’s top-line growth along with bringing heightened attention towards profitability for the company." Keay added: “With evolving economic conditions that are impacting both retailers and consumers across multiple channels, Alkaline88 will continue to put its attention to improving the company’s bottom line with a renewed focus towards profitability in the foreseeable future. The appointment of Frank is consistent with his personal track record of being put into similar positions over his career and is aligned with the company’s direction, along with our board of director’s mandate, to evaluate optimisation measures while continuing the brand’s consistent and stable growth." Reasons for Wright's stepping down were not disclosed.