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The British Crisp Co launches fully recyclable paper crisp packet

The British Crisp Co has launched the ‘world’s first’ fully recyclable paper crisp packet in partnership with paper-based flexible packaging manufacturer EvoPak. The new crisp packaging development was led by The British Crisp Co’s founder Tom Lock and is the result of three years of R&D. The packaging is a combination of paper and HydropolTM – an eco-friendly material developed by Aquapak Polymers. The packets feature a thin layer of vacuum deposited aluminium to keep the crisps fresh, without impacting the recyclability of the packaging. The crisp packaging is OPRL accredited, meaning the bags can display the green’“Recycle’ logo, accompanied with the words – ‘I’m Paper, Recycle Me’. Founder Lock said: “At The British Crisp Co...we’re passionate about sustainability. That’s why we are delighted to be the world’s first crisp brand to bring to market a fully recyclable paper pack. In addition, we make our crisps on a UK farm that not only grows its own potatoes but is powered by renewable energy! So we like to say that our crisps don’t just taste good, they do good too.” Daniel McAlister, operations director at Evopak, commented: “We have developed a unique packaging material which has the potential to revolutionise packaging as we know it, thanks to the unique properties of Hydropol. The paper can be used in a range of applications from snacks and confectionery, to...dry foods and cereals.” Mark Lapping, CEO at Aquapak, added: “Today’s launch marks a significant milestone for Aquapak and our Hydropol technology, which can be commercialised at scale. Producers now have a viable, environmentally safe and recyclable alternative that enables full fibre recovery in standard paper recycling and does not form microplastics in the process.” The new packaging will launch in the coming months across the UK and will include three of The British Crisp Co’s most popular flavours – Sea Salt, Salt & Vinegar and Cheese & Onion.

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