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2 February 2023

The Keepers Holdings acquires Island Mixers from Diageo

The Keepers Holdings acquires Island Mixers from Diageo

Filipino spirit and wine distributor, The Keepers Holdings, has acquired cocktail mixer brand Island Mixers from Diageo. Island Mixers is a non-alcoholic cocktail mixer that can be combined with gin, tequila or rum. The Keepers is also considering expanding the brand beyond its current lime-flavoured variant into other flavours and categories. The company said: "The growing alcohol beverage industry and diverse spirits portfolio of The Keepers makes Island Mixers a fitting addition to its cocktail mixers line-up". Terms of the transaction were not disclosed. Last month, Diageo agreed to acquire Philippines-based rum brand Don Papa Rum for an initial consideration of €260 million.

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