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Bel Brands USA’s The Laughing Cow has unveiled a spicy new addition to its cheese wedge range, Creamy Jalapeño – its first new wedge variety in five years. Creamy Jalapeño is described as ‘fresh and flavourful,’ balancing creaminess with spice. It is made with real cheese, contains 2g of complete protein per pre-portioned wedge, and offers a good source of calcium as well as vitamins A and D. The new variant joins the brand’s existing line-up in the US, which includes original, light, garlic and herb, and spicy pepper jack among its flavours. It is available at retailers nationwide including Publix and Walmart, priced at $4.59 per pack. Zach Falta, brand director at The Laughing Cow, said: “The Laughing Cow is constantly seeking new, innovative flavour options for our consumers, and through in-depth consumer research, we found there is a white space in the snack cheese category when it comes to jalapeño. We know bolder, hotter and unique cheese varieties are a top priority for consumers, which is why we are thrilled to be adding a spicy jalapeño flavour to the delicious lineup of our creamy cheese wedges”.