The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

The Tofoo Co has joined forces with Flying Goose to introduce a new extra-firm tofu block: Tofoo Sriracha. Said to offer a spicy and tangy flavour, the chilli-infused block is marinated in Flying Goose’s original sriracha sauce. By collaborating with the Thai hot sauce brand, Tofoo is aiming to encourage consumers to try tofu for the first time. Tofoo co-founder, David Knibbs, said: “We are really excited about bringing these two great brands together in one delicious experience”. Knibbs continued: “The new launch marks just one of several NPD launches planned for 2022, together with a £2 million investment into operations to further improve process and efficiencies, setting the stage for further growth". “The brand saw its most successful period of sales to date in Veganuary 2022 and is estimating turnover for this year to break through the £20 million barrier.” With an RRP of £2.70, Sriracha Tofoo arrives in Waitrose this month and Tesco in May. The launch of the marinated block follows the introduction of a teriyaki flavour in 2020.