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Tony's Chocolonely has expanded its confectionery portfolio with the launch of a new Popcorn Crunch bar, combining creamy milk chocolate with roasted, caramelised corn pieces to tap into growing consumer demand for sweet and savoury flavour combinations.
The new 180g bar joins the brand's core chunky chocolate range and is designed to capture the 'movie night' snacking occasion by bringing together two popular cinema favourites – chocolate and popcorn.
Popcorn Crunch is made with Tony's signature milk chocolate and roasted caramelised corn pieces, offering a blend of sweet, salty and crunchy textures. Like the rest of the company's range, the bar features Tony's recognisable unevenly divided design and is made using 100% traceable cocoa beans sourced through the company's responsible sourcing programme.
The product launched exclusively in Sainsbury's on 12 July before rolling out to Asda from 20 July. A wider distribution across WHSmith, Oxfam stores, independent chocolate retailers and Tony's online store will follow. The recommended retail price is £4.
The launch reflects continued innovation within the premium chocolate category, where brands are increasingly exploring hybrid flavour profiles and texture-led formats to attract consumers seeking more indulgent snacking experiences.
Alongside the new product introduction, Tony's continues to highlight its sustainability credentials. The company said all cocoa used in the Popcorn Crunch bar is sourced through its Tony's Open Chain initiative, which is built around five sourcing principles designed to help cocoa farmers earn a living income while tackling child labour, forced labour and deforestation.
The move comes as cocoa production continues to face significant challenges, including climate-related pressures and crop disease in Ghana and Côte d'Ivoire, which together account for around 60% of global cocoa production. Tony's said its sourcing model aims to build greater resilience across its supply chain through long-term partnerships with farmers and investment in sustainable production.
Founded in 2005, Tony's Chocolonely has built its brand around improving transparency and fairness within the cocoa industry. Today, the company operates across multiple international markets and continues to combine product innovation with its mission to eliminate exploitation from cocoa supply chains.