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TricorBraun acquires glass packaging provider Glassland

Global packaging business TricorBraun has acquired Germany-based glass packaging provider Glassland for an undisclosed amount. The acquisition is set to grow the German footprint of TricorBraun's glass packaging business, Vetroelite, while broadening the company's presence within Europe. Glassland serves spirits and other customers in Germany and Switzerland with an expansive catalogue of high-end glass bottle and closure designs. All Glassland team members will remain with TricorBraun and will continue to work at its location in Bonn, Germany. After a transition period, Glassland will fully integrate with Vetroelite. Declan McCarthy, president of TricorBraun Europe, said: "The Glassland team is equally passionate about customer service as they are about design, and as a result, they've built a longstanding business with an impressive reputation. We welcome Glassland to TricorBraun and look forward to supporting the team's continued growth." He continued: "TricorBraun has a successful acquisition track record because we partner with strong companies while providing opportunities for team member and business growth. This strategic acquisition provides additional growth avenues for Glassland, Vetroelite, our team members and supplier partners, while providing expanded services and local options for customers." Johannes Huth, founder and CEO of Glassland, added: "Joining TricorBraun and Vetroelite is an exciting step in Glassland's history. Working together provides access to global resources and expertise while preserving our dedication to the highest level of customer service. We look forward to future growth in the beer, spirits, and wine sectors in Switzerland, and as well as serving other packaging segments – in addition to glass – with TricorBraun's support." Proventis Partners acted as financial advisor to TricorBraun.


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