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Tropicana has unveiled Tropicana Essentials in the US, a new orange juice blend designed to meet the nutritional needs of families during the back-to-school rush while remaining budget-friendly.

Tropicana Essentials combines the beloved taste of fresh orange juice with a blend of apple and pear juices, offering a flavourful experience without the added sugars.

Each serving is fortified with essential vitamins and minerals, including antioxidant vitamins C and E, calcium, and vitamin D, making it a nutritious choice for breakfast.

Available in three varieties – Orange Blend (no pulp), Orange Blend (some pulp) and Orange Mango Blend (no pulp) – Tropicana Essentials is positioned as a practical solution for families looking to balance quality and cost.

The suggested retail price of $3.89 for a 46-fluid-ounce bottle makes it accessible to a wide consumer base, aligning with the brand's commitment to delivering juice at a more affordable price point.

The launch of Tropicana Essentials comes as families prepare for the back-to-school rush.

The new line will be available at major retailers nationwide, including Target, Kroger and Albertsons, ensuring broad distribution and visibility in the competitive beverage market.

As consumer preferences shift towards health-conscious and budget-friendly options, Tropicana's introduction of Essentials reflects a strategic response to these trends.

With families increasingly seeking convenient yet nutritious products, this launch positions Tropicana to capture a significant share of the breakfast beverage market.