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This award-winning concept from Unistraw will enable consumers to sip a probiotic daily dose with any of their favourite beverages.

“We're looking forward to launching the Howaru Probiotic Straws to provide our beverage and milk customers with a new solution, addressing customers' demands on gut health and improvement of natural defences”, said Fabienne Saadane-Oaks, President, Danisco BioActives.

“The Howaru Straws are proving to be a convenient dry format, ideal for ensuring the delivery of a highly stable dose of probiotic live bacteria, without requiring chilled storage or distribution.”

Danisco offers one of the most extensive ranges of probiotic bacteria under the registered trademark Howaru. Backed by numerous clinical studies, Howaru probiotics have shown beneficial effects in the areas of gastrointestinal health, well-being, immune system modulation and improvement of natural defences.

More recent scientific evidence has demonstrated the ability of Howaru probiotics to maintain respiratory health in children with Howaru Protect, or restore a well-balanced gut microflora after antibiotic treatment with Howaru Restore.

Unistraw and Tetra Pak

Unistraw recently joined forces with the leading packaging manufacturer Tetra Pak to introduce the new on-pack probiotic straw on its aseptic packages.

“Unistraw is delighted to partner with two global companies in Danisco and Tetra Pak”, said Tim York, MD of Unistraw. “These two partnerships allow us to ideally complement our range with new, well-documented health functionalities and open up new channels to market via Danisco’s global sales force and Tetra Pak technical collaboration.”

Danisco and Unistraw expect the first Howaru straws to be launched by mid 2009. Prototypes will be demonstrated at Danisco’s stand at Supply Side West in Las Vegas (22-24 October) and at Health Ingredients Europe in Paris (4-6 November).

Source: Danisco