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Zoe, a UK-based science and nutrition company, has secured a $15 million investment from Coefficient Capital, a New York-based firm known for backing technology-driven consumer brands.
The investment is expected to bolster Zoe's expansion in the US and further enhance its engagement with its global community of over 100,000 members.
The investment comes as a recent consumer trends survey by Coefficient Capital reveals widespread confusion among Americans about what constitutes ultra-processed food (UPF). Many respondents mistakenly identified products like energy drinks and protein shakes as non-UPFs.
According to the company, Zoe conducts the world’s largest nutritional science study and offers a range of tools through its app to help users make sustainable changes to their diets. Members can track their progress, receive personalised advice and engage in repeat testing to improve aspects such as energy, mood, hunger and sleep.
Beyond the app, Zoe's reach extends through its podcast, "Zoe Science + Nutrition," and its newly launched wholefood supplement, Daily30+, which aims to support overall health.
Coefficient Capital’s portfolio includes several high-profile consumer brands, including Oatly, Sesame and Starship. The firm’s investment in Zoe underscores its belief in the company’s potential to reshape consumer attitudes toward food and health, particularly in the US market.
Jonathan Wolf, CEO at Zoe, commented: “I am really excited that Coefficient Capital has decided to join us in our mission to improve the health of millions. I’m confident their expertise in helping consumer brands to grow across the US will accelerate our own growth. The US, like the UK, is in the midst of a terrible health crisis. The food that governments tell us is good for us is in fact causing us to feel terrible, and live fewer healthy years than our parents."
“The need to make smarter food choices, based on real science, has never been greater. We’re excited to be helped by Coefficient Capital to improve the health of many more members this year.”
Andrew Goletka, managing partner at Coefficient Capital, commented: “The way Zoe combines their own science and data to drive huge shifts in consumer behaviour towards health immediately impressed us. Their work, in running the world’s biggest nutrition science study and clinical trials, sets Zoe apart in a world that’s full of health and wellness companies making false claims without regulation."
“It’s essential that companies like Zoe exist, to meet the demand for consumers who want informed, actionable advice to help them feel better now, and for years to come.”
Top image: © Zoe Limited
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