top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo

Just a second...

Victor Allen's unveils ice cream-inspired RTD iced coffees

US-based coffee manufacturer Trilliant has launched two new innovations, Victor Allen's Breyers Cookies & Cream and Magnum Double Caramel RTD iced coffees. Magnum Double Caramel iced coffee provides notes of chocolate, caramel and ice cream, while Breyers Iced Coffee is a cookies and cream flavoured RTD. The iced coffees are made with real cream and sugar, which Trilliant says provides a balance of coffee, flavour and energy. Zac McAuley, director of brand marketing, Victor Allen's Coffee, said: "At Victor Allen's, we are excited to continue to provide our fans with new and exciting flavour innovations to help deliver indulgent experiences never before possible within RTD iced coffee. Many consumers are increasingly wanting more flavour variety outside of the basic mocha, vanilla and caramel...and we're excited to continue to tap into these trends with such indulgent and historic Unilever brands like Magnum and Breyers. Lisa Vortsman, chief marketing officer, US ice cream at Unilever, added: "Unilever is delighted to team up with Victor Allen's to provide ice cream lovers with a whole new way to enjoy the beloved brands of Breyers and Magnum. We are excited to deliver delicious moments of enjoyment to fans throughout the day...Whether it's an ice cream treat after dinner or a bottle of iced coffee on the way to work." Last year, Victor Allen's teamed up with Mars Wrigley to launch two RTD iced coffee beverages, in Twix and Snickers varieties. Victor Allen's Magnum and Breyers Iced Coffees are available to purchase now at retailers across the US.

Comments


bottom of page