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FoodBev Media

12 June 2023

Vina launches new caffeinated flavours

Vina launches new caffeinated flavours

Vina, a prebiotic soda brand based in Los Angeles, has announced a national rollout at Sprouts Farmers Markets with two new caffeinated flavours. The two exclusive new flavours are Dr Spice, described as a “playful take on spiced cola” and Peach Pop, a fruity peach soda. Both flavours are part of a new caffeinated collection, which features 40mg of ‘Clean Caffeine’, sourced from yerba mate extract and green coffee beans. Vina said that this promises the “gentle focused buzz” of caffeine without the steep crash associated with more traditional sources. The roll-out will cover all 393 Sprouts locations nationwide, spanning 23 states. Two additional flavours are available at the retailer, Pomegranate and Cherry Pop. All four will retail in stores for $2.49 with a special introductory promo of 2 for $4 running through the end of June 2023. The brand aims to craft smarter and healthier alternatives to traditional soft drinks, “recalibrating” the soda category to include tasty options that allow for smart swaps in diet and lifestyle with a particular focus on the brain-gut connection.

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