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Rafaela Sousa

Rafaela Sousa

14 August 2024

Voortman Bakery launches new seasonal cookies, brings back Pumpkin Spice wafers

Voortman Bakery launches new seasonal cookies, brings back Pumpkin Spice wafers

JM Smucker-owned Voortman Bakery has introduced a new seasonal treat: Fall Favorites Cookies.


These cookies come in three festive shapes – pumpkins, fall leaves and turkeys – each topped with orange, red or brown sprinkles.


In addition to the new cookies, Voortman is also bringing back its popular Pumpkin Spice Wafers. These wafers feature pumpkin spice-flavoured crème sandwiched between crisp wafers.


Chris Balach, vice president of marketing at Sweet Baked Snacks at JM Smucker, said: "With fall just around the corner, the best way to welcome it is with our limited-edition fall cookies and wafers. We are excited for consumers to share our seasonal cookies and wafers with family and friends, especially those consumers that, like us, love all things pumpkin spice."


Voortman's Fall Favorites cookies and wafers are available at select US grocery stores nationwide.


#VoortmanBakery #US #cookies #wafers

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