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Following the closure of call for entries on 30 June, a carefully selected panel of industry figures, specialists and editors will review all product entries on innovation, quality, originality and usefulness. Those selected will go on to be voted for in the independent consumer vote.

Mike Nolan, CEO of Product of the Year, said: “We're proud and delighted that Mark has agreed to join us, and are looking forward to the next stage of the survey. Innovation in food and drink is something we particularly want to focus on for 2009, and Mark is an authoritative voice in that area.”