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Wells Enterprises, the largest privately held ice cream manufacturer in the US, is set to unveil its latest innovations – Nutella Ice Cream and Kinder Bueno Frozen Dessert.

The company aims to drive incremental sales and attract new consumers with these premium frozen offerings, which will begin shipping to convenience distributors on December 1 2025, ahead of broader retail availability in spring 2026.

The introduction of Nutella Ice Cream and Kinder Bueno Frozen Dessert reflects Wells' commitment to expanding the frozen dessert category.

Both products will be available in 14-fluid-ounce pints and 3.04-fluid-ounce single-serve cones, catering to a growing consumer preference for premium frozen treats.

Isabella Chia, chief marketing officer at Wells Enterprises, said: "By combining our century of ice cream expertise with the global love for Nutella and Kinder Bueno, we are opening a new premium space in frozen treats that delights consumers and strengthens the frozen aisle".

According to NielsenIQ, Wells' previous innovations, particularly its Ice Cream Candy Bars, have contributed to significant category growth, with 40% of sales being incremental to the ice cream category. In just nine months, this portfolio generated over $18 million in retail sales and reached 1.2% household penetration.

The company anticipates that the Nutella and Kinder Bueno products will similarly enhance the frozen dessert segment, which currently sees premium offerings accounting for less than 2% of the market.

Wells Enterprises is positioning these new products to capitalise on the increasing consumer demand for high-quality, indulgent frozen treats. The premium pint segment already represents over 75% of total pint sales, indicating a ripe opportunity for growth.

Consumer testing has shown promising results for both new products. 90% of participants indicated that Nutella Ice Cream cones fit the brand, while 91% felt the same about the pints.

Kinder Bueno Frozen Dessert received equally high ratings, with 92% of testers rating the cone highly for overall liking. These positive consumer responses suggest strong potential for rapid market penetration and repeat purchases.