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White Claw is introducing a new seltzer for adults which is designed to replicate the taste of an alcoholic drink, without the alcohol. The company reports that it has spent years researching proprietary plant-based sweetener technology and can use that to make beverages that replicate the “taste and complexity” of an alcoholic beverage, hydrating electrolytes are added to create an adult drink with two grams of sugar and 15 calories per 12 oz. can. Phil Rosse, president of Mark Anthony Brands, said: "The industry is ripe for disruption as demand for flavourful, non-alcoholic drinks is on the rise, but current options like excessively sweet mocktails, bland waters, and near-beers are disconnected from what today's adult drinkers want. White Claw 0% alcohol paves the way for an entirely new adult beverage. Our newest breakthrough completely reimagines the idea of drinking by delivering the first ever elevated non-alcoholic choice with the complex taste and feel of a real drink that only White Claw can deliver." He continued: "White Claw 0% alcohol is made non-alcoholic from the start, so it's not a lesser version of anything, it's more. The result is a bold, refreshing choice that tastes like no other adult drink available. White Claw 0% alcohol is a drink for all drinkers, that empowers you to say 'yes' to more adult drinking occasions." White Claw 0% alcohol is available in four varieties, Black Cherry Cranberry, Mango Passion Fruit, Peach Orange Blossom and Lime Yuzu.