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Yerba Madre, previously known as Guayakí Yerba Mate, has launched its first seasonal beverage, 'Watermelody,' as part of a broader strategy to innovate within the ready-to-drink yerba mate market.

This release coincides with the brand's recent rebranding and the introduction of a new can design.

Watermelody combines organic watermelon, yerba mate and hibiscus, aiming to appeal to consumers looking for a refreshing and energising drink during the summer months and back-to-school season.

The product will initially be available at select grocery retailers in the Western US, Texas, and the Pacific Northwest, with plans for nationwide distribution through Sprouts and Amazon starting October 1.

The development of Watermelody reflects the brand's commitment to consumer engagement, as it was influenced by feedback from its community of over 12,000 dedicated fans, referred to as "Ambacebador" superstars.

Jennifer Brush, VP of product innovation and brand, highlighted the importance of community input in shaping the product, noting that the brand aims to provide organic energy with a fruity twist.

Yerba Madre maintains a strong position in the ready-to-drink yerba mate segment, reportedly outperforming the overall tea category in dollar sales velocity.

The company attributes its success to a focus on sustainable sourcing practices, working directly with family farmers and Indigenous communities in South America.

The new flavour is certified organic and Fair Trade, aligning with growing consumer preferences for ethically sourced products.