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US-based Zing Zang, known primarily for its Bloody Mary mixes, has launched a Bloody Mary-flavoured ketchup, expanding its product range beyond beverages.

The new condiment combines the brand’s signature mix ingredients – including tomatoes, vegetable juices, Worcestershire sauce, hot sauce and spices – into a ketchup format.

EG Fishburne, VP of marketing at Zing Zang, said: "The idea actually started as an April Fool's joke on social media. Almost immediately, that post became our most viral ever... That's when we knew we were on to something. People wanted a spicy, flavourful ketchup – and we already had the perfect recipe to deliver it."

Brent Albertson, CEO of Zing Zang, added: "This is an exciting time for Zing Zang as we push beyond the beverage aisle for the first time. Our Zing Zangers are passionate about our Bloody Marys, and now we're bringing that same big, bold taste to a new category. It's the same amazing Zing Zang Bloody Mary flavor – now made to pair perfectly with burgers, fries and more."

Zing Zang’s existing portfolio includes several varieties of Bloody Mary mix, Michelada and Margarita mixes, and ready-to-drink cocktails.

The ketchup is packaged in 15oz squeeze bottles and contains no high fructose corn syrup. It will be available initially through Amazon this summer, with plans for wider distribution in grocery stores, bars and restaurants.