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Cargill’s powdered beverages recipe booklet
Together we’ve got the powder!
On-trend solutions for winning powdered beverages.
The powdered drinks arena is a dynamic market that’s enjoying a golden period in terms of product activity. Innova Market Insights tracked more than 9,000 new powdered beverage product launches in Europe in 2023 alone. The top reported powdered beverage subcategories were sports powders with proteins (44%) and without (39%), with cocoa powders and coffee creamers proving highly active.
“The same trends that you are seeing happening in ready-to-drinks (RTDs), are also on the rise in powders,” says Wouter van Beneden, Senior Beverage Applications Specialist.
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