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Brown-Forman to bring flavoured malt beverage portfolio in-house, ending US partnership with Pabst
Brown-Forman Corporation and Pabst Brewing Company have announced a mutual agreement to conclude their US partnership related to flavoured malt beverages.
Hendrick’s Gin expands premium portfolio with first new permanent expression in nine years
William Grant & Sons’ Hendrick’s Gin is launching a new permanent addition to its premium gin range, marking the brand’s first line extension since 2017.
Hive Mind targets Gen Z and Millennial drinkers with dark cherry mead launch
Hive Mind has launched a dark cherry variant, signalling a renewed push to bring the honey-fermented beverage back into the spotlight for younger drinkers.
Absolut partners with Tabasco to target growing demand for heat-led spirits
Absolut Tabasco, will roll out from February in key markets including the US and the UK, marking one of Absolut’s most globally scaled flavour launches in recent years.
Mermaid Gin appoints Moët Hennessy USA veteran as CEO to drive US expansion
Mermaid Gin has tapped former Moët Hennessy USA chief Jim Clerkin as CEO, aiming to accelerate the British premium gin brand’s growth in the US market.
