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Brown-Forman to bring flavoured malt beverage portfolio in-house, ending US partnership with Pabst

Brown-Forman to bring flavoured malt beverage portfolio in-house, ending US partnership with Pabst

Brown-Forman Corporation and Pabst Brewing Company have announced a mutual agreement to conclude their US partnership related to flavoured malt beverages.

Cimbroni 33 Classic and Cimbroni 33 Coffee launch to redefine the Sambuca category in the UK

Cimbroni 33 Classic and Cimbroni 33 Coffee launch to redefine the Sambuca category in the UK

A new era for Sambuca is underway with the UK debut of Cimbroni, positioned as the first true luxury Sambuca to enter the domestic drinks market.

Hendrick’s Gin expands premium portfolio with first new permanent expression in nine years

Hendrick’s Gin expands premium portfolio with first new permanent expression in nine years

William Grant & Sons’ Hendrick’s Gin is launching a new permanent addition to its premium gin range, marking the brand’s first line extension since 2017.

Hive Mind targets Gen Z and Millennial drinkers with dark cherry mead launch

Hive Mind targets Gen Z and Millennial drinkers with dark cherry mead launch

Hive Mind has launched a dark cherry variant, signalling a renewed push to bring the honey-fermented beverage back into the spotlight for younger drinkers.

Heineken completes Fifco deal, tightening grip on Central America’s beverage market

Heineken completes Fifco deal, tightening grip on Central America’s beverage market

Heineken has completed its acquisition of Costa Rica’s Fifco, strengthening its grip on Central America as brewers seek growth beyond Western markets.

Absolut partners with Tabasco to target growing demand for heat-led spirits

Absolut partners with Tabasco to target growing demand for heat-led spirits

Absolut Tabasco, will roll out from February in key markets including the US and the UK, marking one of Absolut’s most globally scaled flavour launches in recent years.

BrewDog exits spirits production to refocus on beer and cocktails as losses mount

BrewDog exits spirits production to refocus on beer and cocktails as losses mount

BrewDog will cease spirits production at its Ellon distillery, refocusing on beer and ready-to-drink cocktails amid market pressures.

Mermaid Gin appoints Moët Hennessy USA veteran as CEO to drive US expansion

Mermaid Gin appoints Moët Hennessy USA veteran as CEO to drive US expansion

Mermaid Gin has tapped former Moët Hennessy USA chief Jim Clerkin as CEO, aiming to accelerate the British premium gin brand’s growth in the US market.

Low taxes are keeping sugary drinks and alcohol too affordable, WHO warns

Low taxes are keeping sugary drinks and alcohol too affordable, WHO warns

Sugary drinks and alcoholic beverages are becoming increasingly affordable in many countries due to persistently low tax rates, contributing to rising levels of obesity, diabetes, heart disease, cancers and alcohol-related injuries, according to new reports from the World Health Organization (WHO).

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