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better-for-you
Ella’s Kitchen launches new children's snack range

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids.

Cadootz! raises over $3m to scale children’s snack brand

Cadootz! raises over $3m to scale children’s snack brand

Emerging kids’ snack brand Cadootz! has raised more than $3 million in seed funding as it looks to scale distribution and expand its footprint in the competitive better-for-you snacking category.

The Source Ventures invests in Living Things to accelerate gut-friendly soda growth

The Source Ventures invests in Living Things to accelerate gut-friendly soda growth

The Source Ventures, the venture capital arm of the Spadel Group, has announced an investment in UK-based beverage brand Living Things.

Merchant Gourmet levels up classic baked beans with new range

Merchant Gourmet levels up classic baked beans with new range

Merchant Gourmet has launched a new line of ‘elevated’ baked beans, aiming to bring a more premium flavour experience to consumers at an accessible price point.

Tattooed Chef targets protein-led frozen pizza growth with cottage cheese crust launch

Tattooed Chef targets protein-led frozen pizza growth with cottage cheese crust launch

Tattooed Chef is entering the pizza segment with a new cottage cheese-based crust, as manufacturers race to add protein and functionality to mainstream comfort foods.

Nature’s Own expands better-for-you bakery range with Life Wheat + Protein bread

Nature’s Own expands better-for-you bakery range with Life Wheat + Protein bread

Nature’s Own, the nation’s number one selling bread brand, has expanded its better-for-you bakery portfolio with the launch of Nature’s Own Life Wheat + Protein bread, a protein-rich, keto-friendly loaf aimed at health-conscious shoppers seeking functional everyday staples.

MPearlRock acquires The Good Crisp Company to expand clean label salty snack portfolio

MPearlRock acquires The Good Crisp Company to expand clean label salty snack portfolio

US investment firm MPearlRock has acquired The Good Crisp Company, a fast-growing, clean label salty snack brand known for reimagining classic snack formats with better-for-you attributes.

Fearne & Rosie adds new seedless preserves to reduced-sugar jam range

Fearne & Rosie adds new seedless preserves to reduced-sugar jam range

British jam brand Fearne & Rosie is adding a new seedless preserve range to its portfolio, available in raspberry and strawberry varieties.

New Messyface brand aims to refresh UK's fruit spreads category

New Messyface brand aims to refresh UK's fruit spreads category

A new UK start-up, Messyface, is launching its range of better-for-you spreads this month, aiming to bring a modern uplift to the nation’s jams and preserves aisles.

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