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Melissa Bradshaw

Melissa Bradshaw

28 July 2026

Pip Organic launches new kids’ snacking products

Pip Organic launches new kids’ snacking products

UK children’s food brand Pip Organic has unveiled a duo of new snacking products in Waitrose stores.


The new line-up includes Pip Organic Strawberry and Banana Pipcrunch; and a Strawberry & Mango addition to its existing Pipsticks product range.


Strawberry and Banana Pipcrunch is made with 100% organic freeze-dried bananas and strawberries in bite-sized crunchy cubes. They are available in a convenient bagged format for on-the-go healthy snacking and lunchbox occasions.


Meanwhile, the Strawberry & Mango Pipsticks follow the success of the brand’s popular Mango & Pineapple and Mango variants.


Like the rest of the brand’s range, both lines are free from added sugar, flavourings or artificial ingredients. They are made with a fruit selection and freeze-drying process that retains the fruits’ taste in addition to essential vitamins, minerals and antioxidants, Pip Organic said.


Karen O’Flaherty, co-founder of Pip Organic, said: “We know from our own ‘Pip Parent Panel’ that consumers are seeking food and drink options that are appealing to children without unnecessary or hidden ingredients”.


“Pip Organic exists to provide the solution, making it easier for parents to say ‘yes’ with our range of snacks and drinks made with 100% organically grown not-from-concentrate fruit and vegetables, no added sugar or sweeteners, and no added colourings or nasties.”


Both new product lines launch in multi-packs of four, priced at an RRP of £3.00 per multi-pack.

Shimadzu Leader | June 2026
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