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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

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Opinion: Foodie fandoms - Driving trial and adoption through fandom marketing

Opinion: Foodie fandoms - Driving trial and adoption through fandom marketing

Shannon O’Shields, vice president of marketing at Rubix Foods, explores how fandom marketing is reshaping the food and beverage industry.

Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio

Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio

KDP has signed a definitive agreed to acquire Ghost Lifestyle and Ghost Beverages, making a move in the fast-growing energy drink sector.

Chips Ahoy! launches oversized cookie for on-the-go snacking

Chips Ahoy! launches oversized cookie for on-the-go snacking

Mondelēz-owned cookie brand Chips Ahoy! has unveiled a new product line aimed at the snacking preferences of younger consumers.

Research: Health claims drive purchasing decisions among younger consumers

Research: Health claims drive purchasing decisions among younger consumers

A recent survey conducted by ingredient supplier Prinova indicates that health claims on F&B packaging influence purchasing decisions.

Gen Z
Agus
Rousselot | Article various 20k | Nov 2024
Shimadzu | January 2025
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