The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Marina Di Migueli, global marketing director for Starch, Protein and Mouthfeel at Tate & Lyle, explores how the younger generation of consumers is shaping the latest in innovation.

Carlsberg Britvic has introduced Tango Sours, a new zero-sugar line with ‘intense flavour’ under its popular Tango soft drinks brand in the UK.

Hive Mind has launched a dark cherry variant, signalling a renewed push to bring the honey-fermented beverage back into the spotlight for younger drinkers.

Ready-to-drink brand VK has unveiled VK Squashka, a new still, resealable 500ml drink inspired by the student-led squashka pre-drinks trend.

Zack Cunningham, head of category and commercial planning (dairy), explores how innovation, health trends and evolving routines are reshaping yogurt’s role across every life stage.

Zac Brandenberg explains how traditional brands can adapt and how startups are thriving by catering to this new wave of drinkers.

Shannon O’Shields, vice president of marketing at Rubix Foods, explores how fandom marketing is reshaping the food and beverage industry.

KDP has signed a definitive agreed to acquire Ghost Lifestyle and Ghost Beverages, making a move in the fast-growing energy drink sector.

Mondelēz-owned cookie brand Chips Ahoy! has unveiled a new product line aimed at the snacking preferences of younger consumers.