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In this instalment of Start-up of the Month we speak to Josh Hillier, co-founder of Bevi Drinks, an alcohol brand built with today's Gen Z consumers' 'pre-drinking' behaviours in mind.
Emergence of 'youth-locked' brands: Compliance framework for risks hiding inside nostalgia marketing
Laura Bentele at Armstrong Teasdale, explains how nostalgia-driven collaborations must navigate labelling rules and compliance risk rooted in the product’s perceived youth appeal.
Bevi launches Gen Z-focused pre-drinks range with hybrid RTD and energy sachets
UK drinks brand Bevi has launched with two new products aimed at the pre-drinks occasion, as it targets Gen Z consumers with a modular alcohol format combining ready-to-drink cans and energy-style powder sachets.
Marina Di Migueli, global marketing director for Starch, Protein and Mouthfeel at Tate & Lyle, explores how the younger generation of consumers is shaping the latest in innovation.
Hive Mind targets Gen Z and Millennial drinkers with dark cherry mead launch
Hive Mind has launched a dark cherry variant, signalling a renewed push to bring the honey-fermented beverage back into the spotlight for younger drinkers.
Opinion: Gen Z has abandoned yogurt – How can the category win them back?
Zack Cunningham, head of category and commercial planning (dairy), explores how innovation, health trends and evolving routines are reshaping yogurt’s role across every life stage.
