top of page
The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Opinion: Foodie fandoms - Driving trial and adoption through fandom marketing
Shannon O’Shields, vice president of marketing at Rubix Foods, explores how fandom marketing is reshaping the food and beverage industry.
Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio
KDP has signed a definitive agreed to acquire Ghost Lifestyle and Ghost Beverages, making a move in the fast-growing energy drink sector.
Chips Ahoy! launches oversized cookie for on-the-go snacking
Mondelēz-owned cookie brand Chips Ahoy! has unveiled a new product line aimed at the snacking preferences of younger consumers.
Gen Z
bottom of page