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ADM Soy | June 2025
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‘Mindful’ ice cream brand launched by Formula 1 driver and Italian gelato experts

‘Mindful’ ice cream brand launched by Formula 1 driver and Italian gelato experts

A new ice cream start-up focused on ‘mindful indulgence’ has launched in the UK, founded by Formula 1 driver Charles Leclerc alongside gelato specialists Federico Grom and Guido Martinetti.

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