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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

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Symrise | Dec 25
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Juice Burst
Purity Soft Drinks adds Tropical Sour variant to Juice Burst brand

Purity Soft Drinks adds Tropical Sour variant to Juice Burst brand

Purity Soft Drinks will expand Juice Burst product line with the introduction of a new flavour variant, Tropical Sour, aimed at capitalising on the growing trend for sour flavours among younger consumers.

Purity Soft Drinks debuts Juice Burst peach ice tea flavour

Purity Soft Drinks debuts Juice Burst peach ice tea flavour

Purity Soft Drinks, makers of leading juice drink brands Juice Burst and Firefly, is expanding its range with the launch of Juice Burst Peach Ice Tea.

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