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Why consumer demand for creatine is accelerating worldwide
Kieran Fisher, founder of Warrior, explores why the creatine category is booming, who the new consumer base is and how functional formats are reshaping its future.
Marina Migueli, global marketing director for Starches, Protein and Mouthfeel at Tate & Lyle, explores how the use of weight-loss medications has redefined better-for-you options.
Groceries as a status symbol: How brands can take advantage
Mark Bellamy, strategy director at NewGen, explains how food and beverage products have become key markers of taste and cultural credibility – and what opportunities this creates for F&B brands.
What do cereals, cookies and cigarettes have in common?
Michael J Skoler, CEO of Sokolove Law, explores how formulation expertise migrated from 'Big Tobacco' into the food industry, and why it is now central to a growing wave of litigation.
Beyond the barcode: Why smart packaging is reshaping the UK food and beverage industry
Rob Allen, divisional manager for packing solutions at Interfood Technology, explores how manufacturers are investing in smarter, data-driven packaging.
Emergence of 'youth-locked' brands: Compliance framework for risks hiding inside nostalgia marketing
Laura Bentele at Armstrong Teasdale, explains how nostalgia-driven collaborations must navigate labelling rules and compliance risk rooted in the product’s perceived youth appeal.
