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PepsiCo-owned Poppi will launch five new flavours in the UK, its first global rollout since the $1.95bn deal, testing US-style modern soda demand.
The net purchase price stands at $1.65 billion, with an additional earnout tied to performance targets.
Nataly Kelly from Zappi, reveals insights into what’s holding the soda category back – and what brands can do to turn curiosity into loyalty
PepsiCo has announced a definitive agreement to acquire Poppi, a rapidly growing prebiotic soda brand, for approximately $1.95 billion.
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