Bacardi launches Classic Cocktail Mojito

Shaun Weston25 Mar 2008 (Updated 28 Mar 2011)

The Bacardi Classic Cocktail Mojito
The Bacardi Classic Cocktail Mojito

Bacardi rum has launched The Bacardi Classic Cocktail Mojito, a ready-to-serve cocktail made with Bacardi Superior Rum, natural lime and mint flavours.

*Bacardi rum has launched The Bacardi Classic Cocktail Mojito, a ready-to-serve cocktail made with Bacardi Superior Rum, natural lime and mint flavours. *

The Bacardi Classic Cocktail Mojito package features a distinctive green cap and light and 'refreshing' design. The 15% alcohol-by-volume (30 proof) ready-to-drink cocktail has a suggested retail price ranging from $19.99 for a 1.75-litre bottle, soon to be followed by a 750ml size.

"The Bacardi Classic Cocktail Mojito delivers real mojito taste in a ready-to-drink package," said Joe Metevier, brand director of Bacardi Traditional Rums. "It reinforces our position as the leader in mojito cocktails through executions in all major adult beverage categories."

The Bacardi Classic Cocktail Mojito offers the ultimate in flavour, convenience and true brand heritage dating back to the mid 1800s, when Bacardi rum was first used to make the mojito.

This article was first published
in Beverage Innovation.

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