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Waterlicious targets Hispanic children in US
Waterlicious has introduced Agualicious, which the company claims is the first bottled water for kids aimed solely at Hispanic consumers in the US.
Waterlicious has followed the launch of its eponymous brand at the end of last year with the introduction of Agualicious which the company claims is the first bottled water for kids aimed solely at Hispanic consumers in the United States.
The beverage is a vitamin and fibre enhanced flavoured water low in calories designed to be part of the solution to the growing problem of poor nutrition and obesity among Latino children.
Besides adopting the Spanish word for water in the brand name, the fun label carries the phrase ‘Agua Soludable Para los Ninos’ (which in Spanish means ‘healthy water for children’) to convey more of the nutritional aspects of the drink.
Besides containing electrolytes, the beverage is fortified with vitamins, calcium, magnesium, potassium and trace amounts of sodium, with no high-fructose sugar.
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