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St Pierre launches Croissant Loaf to target premium breakfast occasions

St Pierre launches Croissant Loaf to target premium breakfast occasions

St Pierre is expanding its breakfast bakery portfolio with the launch of St Pierre Croissant Loaf, a hybrid bakery format.

New products
Quaker expands protein breakfast range with granola launch and indulgent porridge flavour

Quaker expands protein breakfast range with granola launch and indulgent porridge flavour

Quaker is strengthening its position in the high-protein breakfast category.

New products
The EU Breakfast Directive and the shift toward higher-fruit formulations

The EU Breakfast Directive and the shift toward higher-fruit formulations

Cargill's Clarisse Loiseau explores how the EU Breakfast Directive's rules affect texture, gel formation and processing stability in jams.

Exclusives
Bio&Me taps pistachio trend with dual breakfast launch at Tesco

Bio&Me taps pistachio trend with dual breakfast launch at Tesco

Bio&Me is expanding its breakfast portfolio with the launch of two pistachio-based SKUs.

New products
Bakeit Food opens £3m Winchester granola facility

Bakeit Food opens £3m Winchester granola facility

Bakeit, the owner of cereal bar brand Boka, has expanded its breakfast portfolio by opening a £3 million British granola manufacturing facility in Winchester, Hampshire.

Funding & Investments
Purely Elizabeth debuts beauty-inspired functional granola

Purely Elizabeth debuts beauty-inspired functional granola

brand’s functional wellness portfolio with the launch of Purely Glow Salted Vanilla Pistachio Granola.

New products
Nestlé launches Raisin Wheats version of Shredded Wheat cereal brand

Nestlé launches Raisin Wheats version of Shredded Wheat cereal brand

Just in time for Fibre February, Nestlé Cereals is bringing a fruity twist to its Shredded Wheat brand to UK supermarket shelves.

New products
Astō backs Oats Overnight with $45m as breakfast brands chase repeat consumption

Astō backs Oats Overnight with $45m as breakfast brands chase repeat consumption

Investment firm Astō Consumer Partners has made a $45 million growth equity investment in US breakfast brand Oats Overnight.

Funding & Investments
Danone blends indulgence and protein as yogurt brands chase snack occasions

Danone blends indulgence and protein as yogurt brands chase snack occasions

The move reflects a broader strategy among dairy manufacturers to reposition yogurt as a flexible, all-day snack rather than a breakfast staple.

New products
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