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Hive Mind targets Gen Z and Millennial drinkers with dark cherry mead launch
Hive Mind has launched a dark cherry variant, signalling a renewed push to bring the honey-fermented beverage back into the spotlight for younger drinkers.
UK mead producer Lyme Bay targets low-alcohol occasions with sparkling RTD range
UK mead producer Lyme Bay has launched two low-alcohol sparkling meads, repositioning the honey-based drink as an RTD-style option for lighter drinking.
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