The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Marketing
Keurig Dr Pepper settles with SEC over misleading recyclability claims for K-Cup pods
KDP has been officially charged by the US SEC for making misleading statements about the recyclability of its K-Cup beverage pods.
Unveiling the future of food: World Food Innovation Awards 2025
The World Food Innovation Awards 2025 dates have been announced.
Collaboration is king: The rise of food and beverage brand fusions
As brands seek to capture new markets, we are witnessing a growing trend of hybrid products that blend both food and drink.
Lidl Netherlands cuts prices on plant-based foods, introduces hybrid minced meat
Lidl Netherlands will lower prices on plant-based products, making them equal to or cheaper than their traditional counterparts.
PepsiCo faces lawsuit over misleading health claims on Gatorade protein bars
A federal judge has ruled that snacking giant PepsiCo can be sued for misleading marketing of its Gatorade protein bars.
Huel and Zoe advertisements banned, ruled as ‘misleading’ by ASA
Three online advertisements for UK nutrition companies Huel and Zoe have been ruled as ‘misleading’ by the Advertising Standards Authority.
Tate & Lyle introduces new texture and mouthfeel capabilities
Tate & Lyle has unveiled a new campaign, 'Mastering the Marvel of Mouthfeel,' to highlight its advancements in texture and mouthfeel solutions for the food and beverage industry.
Opinion: Hi Barbie! What can the F&B industry learn from Heinz’ summer brand deal?
Gareth Jenkins and Graeme Murray from Marks & Clerk tell us more about what the F&B industry stands to learn from Heinz’s recent partnership with Mattel.
The Icee Company collaborates with Kellogg on new Froot Loops beverage
Frozen beverage brand The Icee Company has teamed up with WK Kellogg Co to launch a new offering inspired by Kellogg’s Froot Loops breakfast cereal.
Opinion: Which flavour trends are driving traffic among Gen Z consumers?
Shannon O’Shields, vice president of marketing at Rubix Foods, offers insight into Gen Z's impact on the food and beverage flavour industry.
Bright, colourful packaging may entice children to unhealthy foods, report finds
Food companies use bright colours and cartoon characters in an ‘unethical’ effort to manipulate children into wanting junk food, a Bite Back report claims.
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